The Problem
Grocery retail inbound logistics is broken
Supplier Pain
4 Critical Friction Points- Relies on phone/email to confirm deliveries
- No reliable delivery time windows
- Pays full transport for every shipment
- No proof of delivery transparency
Retailer Pain
4 Critical Friction Points- No visibility into incoming shipments
- Manual dock scheduling creates bottlenecks
- Cannot monetize empty return trucks
- Compliance tracking is paper-based
The Reality
Retailers manage millions of inbound shipments with phone calls, spreadsheets, and guesswork.
Deep Dive: Problem