The Status Quo
60-70%
of SEE/CEE grocery retail operates on Excel, email, and phone
Industry Analysis
Key Insight
The actual "competitor" for Yukato is not software platforms—it's manual processes. This represents a massive greenfield opportunity.
The Broken Workflow
1
Supplier calls retailer
2
Retailer checks Excel
3
Phone/email negotiation
4
Driver arrives (no ETA)
Unpredictable
5
2+ hour wait at gate
Wasted Time
6
Paper POD
Who Suffers
Retailers
Manage thousands of inbound shipments but lack real-time coordination with suppliers
Suppliers
Depend on phone calls and emails to confirm deliveries with no digital trail
Trucks
Return empty from store deliveries while suppliers pay full transport fees
Warehouse Teams
Waste time resolving scheduling conflicts and missing documentation
Key Insight
The actual "competitor" for 60-70% of SEE/CEE grocery retail is manual processes, not software platforms. This represents a massive greenfield opportunity.