The Problem

Grocery retail inbound logistics is broken

Supplier Pain

4 Critical Friction Points
  • Relies on phone/email to confirm deliveries
  • No reliable delivery time windows
  • Pays full transport for every shipment
  • No proof of delivery transparency
Negative Feedback Loop

Retailer Pain

4 Critical Friction Points
  • No visibility into incoming shipments
  • Manual dock scheduling creates bottlenecks
  • Cannot monetize empty return trucks
  • Compliance tracking is paper-based
The Reality

Retailers manage millions of inbound shipments with phone calls, spreadsheets, and guesswork.

Deep Dive: Problem
The Status Quo Cost of Inaction