Why Now
Convergence of Market Forces
Regulatory Tailwind
e-CMR mandates rolling out across EU 2024-2027. Turkey mandate imminent. Compliance becomes a forcing function for digital adoption.
Massive Digital Gap
60-70% of SEE/CEE grocery retail still operates on Excel, email, and phone. This represents a massive greenfield opportunity with no incumbent to displace.
First Mover Advantage
Live with BIM (Turkey's #1 retailer). Proven model ready to scale. Network effects create winner-take-most dynamics.
The Window is Open
The combination of regulatory pressure, digital transformation urgency, and lack of incumbent solutions creates a unique window for Yukato to establish category leadership.