Turkey
20M
Annual waybills in Turkey grocery retail
Turkey is our beachhead market with BİM already live. Six major retailers control the majority of grocery logistics volume.
Turkey Market Overview
Market Structure
- 6 major grocery retailers dominate the market
- BİM is Turkey's #1 retailer (currently live)
- Highly concentrated supplier base per retailer
- Regulatory tailwinds with e-waybill mandates
Our Position
- Live pilot with BİM (Turkey's largest retailer)
- File integration complete
- Awaiting mandate rollout for supplier adoption
- Strong reference for regional expansion
Key Insight: Winning Turkey's top retailers creates a proven playbook for SEE/CEE expansion.